A franchisor is a person or company who holds the general rights and trademarks of a company and allows its franchisees to use these rights and brands for their business. Opting to become a franchisor is usually a good alternative for companies, especially for large, already successful companies. However, there are advantages and disadvantages.
Your role as a franchisor
You will focus on the ongoing expansion and innovation of the business. One of the functions of a franchisor is their responsibility to innovate and stay ahead of the competition. At the same time, monitoring competitors and industry trends are vital. You need to set the tone for your franchise system by monitoring the performance of your franchisees and making sure they have a reliable supply chain at a fair price.
You play a supportive role
You are required to support your franchisees, protect your brands, and provide advertising and administrative advice. It is the responsibility of a franchisor to provide adequate training on a continuous basis to franchisees. As a franchisor, you should give all the crucial training to the franchisee to guarantee the success of the system on the whole.
Provide an easily adopted system
Effective and standard operational procedures are needed to guide and unite all franchise activities. This is why the franchisor needs to put in place a system that can be quickly adopted by new franchising partners.
Protect the band reputation
The entire franchise system will suffer if the quality of services is not liked by the customers. Optimum branding will make your franchise system stand out.
You must be an excellent communicator
The camaraderie between the franchisor and franchisee is a crucial aspect of success of the company. To be effective, communication must be more frequent. You must provide timely updates to franchisees about the innovations and proposed changes that you have planned.